Keratin is a protein naturally present in our hair, nails, and even skin.
When used in hair products, keratin helps strengthen the strands, reduce breakage, and
provide shine and softness. Brazilian keratin, in particular, is known for its high quality and
effectiveness since Brazil is the 3rd country in the world in personal spending on cosmetics.
With that, there is a large industry producing various types of beauty products.
In the midst of so many options, how to choose the best product for your hair??
Before choosing, it is important to pay attention to and follow some tips:
- Look for products with Hydrolyzed Keratin
Hydrolyzed keratin is a type of keratin that undergoes a process of breaking down
molecules, which makes it easier to be absorbed by the hair. Products that contain
hydrolyzed keratin are more effective in strengthening and repairing hair.
- Check the concentration of keratin
Generally, products with a higher concentration of keratin are more effective in
providing benefits.
- Opt for sulfate-free products
Sulfate-free products are gentler and less aggressive to the hair. Sulfate can dry and
damage hair, which can compromise the benefits of keratin.
- Look for products that contain more beneficial ingredients
Some ingredients, such as coconut oil, panthenol, and collagen, are known for their
benefits to hair. Look for products that contain these ingredients in their formula to get
extra benefits.
- Do not use products with prohibited active ingredients (e.g. formaldehyde)
When used improperly and in high concentrations, formaldehyde can cause allergies to
the scalp, skin irritations, burns, and even hair loss. Yes, formaldehyde used in hair
straightening processes can make hair detach from the hair follicle.
- Choose a good professional
The way the product is applied to the hair is also important. One of the basic
precautions is not to apply it directly to the scalp. For this reason, perform the
procedure with a trusted professional.
- Respect the right time to use each product
Chemical cut is a result of the chemical reaction of product mixing. Therefore, avoid
doing a progressive brush if the strands have recently undergone any other type of
chemical process.
- Find out if the products are tested on animals
Although it is becoming less common, many industries still test their products on
animals. If you want to ensure that your product is free from animal suffering, look on
the packaging for seals such as “Cruelty Free” or “Vegan”, which attest that the product
was not tested on animals.
By following these tips, you can choose a high-quality and effective Brazilian keratin product
to strengthen, repair, and beautify your hair. Remember to always follow the manufacturer’s
instructions to get the best possible results.
If you are looking for a high-quality Brazilian keratin product, Gold Caviar is a great option. It
contains hydrolyzed keratin in its formula, as well as other beneficial ingredients such as
coconut oil and panthenol. Gold Caviar Protein is sulfate-free and paraben-free, making it
gentle and safe for hair. It helps reduce frizz, leave hair smooth and soft, and provide intense
shine.
To learn more about Gold Caviar, click here or contact us here.
